Kidsupfrontcalgary.com – An Ultimate Sleazeball Organization

Check ‘em out—under “About Us” and “Our Story,” you will find “no page could be found at this address.”  One could substitute “morals” for “page,” but I digress. 

“Kidsupfront” that, endearingly, has no story, nevertheless has some big corporate contributors.  The idea is that poor kids, offered free tickets by rich corporations so that those corporations can show they’ve really got a heart, can see a sporting event.  In this way, corporations can use *children* to suggest, by vast media advertising (on kidsupfront’s website and in the mainstream media, for example), that those corporations are really good people.  It’s just about the most disgusting form of child use you can imagine. Do the kids know it is happening?  Does kidsupfront gather in money and use it to advertise on mainstream media like CHQR? Do “supporters” eagerly advertise themselves on kidsupfront’s website?  This is just beyond disgusting.

Once upon a time, a pro sporting event might have been accessible to an average family.  Now it isn’t.  “kidsupfront,” with its corporate sponsors, has taken upon itself to urge others to sponsor its classist mandate.

For shame.  For shame.

zr