Still, it would be a nice idea, sometime.
Precis/Abstract:
Sports radio in Canada
had a unique, unfulfilled opportunity to cover the spectrum of sports. With media concentration, the unfulfilled
opportunity hardened into shill shows for owned properties. The concentration and hardening of sports
radio talk has emphasized a disinterest in amateur sport and sport in general,
leading to a less sportive, less healthy, and less internationally competitive
country, one that can only take an interest in American sports from a couch
perspective.
Well, what with the NHL lockout upon us for some time now,
it becomes increasingly evident that there is nothing to talk about on “sports
radio.”
I remember those days in the mid-90s when the FAN (what is
now) 590 first came on the air in Toronto. I was excited! I mean, I like sports!
Yeah, well, only took me a couple of weeks before I was disabused
of any notion that the FAN590 would actually ever cover anything relating to
most sports. Less than two months in, I
knew that, with a couple of buddies and a couple of phone lines, a lot less
education and bombastically hidden knowledge, I, too, could be the FAN590.
Remarkable to think that the same still obtains today, and
if anything, the situation has gotten worse, with no-sports alleged “sports”
stations fanning out across the country to shill for Rogers properties or team
owners. Back in the day, stations did
actually promote the idea that they were “all sports” radio stations. But, coming clean a bit, they have mostly
dropped pretense to that, opting for generic and interchangeable names such as
“The Team” or the aforesaid “FAN”, etc.
They know they don’t cover sports—just the properties their owners own,
and that’s it.
It’s important that we realize that how the media covers
sports in our country affects our success as a sporting nation, and, in a
remotely tangential but still definite sense, our national health.
I guess I’ll set aside print media for now, but, full
disclosure, it is still the one I follow the most.
Oh for those days when a youth could pore over stats
forever.
No more.
As for TV, the highlight shows have become mockeries of
themselves, because, in the splintered sports universe now, they only cover
what they own. Thus, don’t look for CFL
coverage on Rogers. Don’t look for curling coverage on Rogers. Don’t look for baseball coverage on TSN. And so on.
A sports fan would have to watch 50 hi-lite shows in a row to figure out
what really happened during that day’s sports.
So TSN, Rogers,
etc., have descended simply to showing fly balls (aka home runs—not actual
interesting sporting plays) and endless fluff, as in their “top 10” lists—top
ten sports moves done with a spoon, etc.
And I’d watch those, maybe, but of course the kid with the remote at TSN
or Rogers has the memory of an amoeba and can’t even unearth the most obvious
top 10 most obvious top 10 moments, 99 times out of a 100. In a way, my sense is that the good ol’ local
news-weather-sports broadcast is making an interesting comeback, because at
least it’s there that sports fans can actually get a quick rundown of the day’s
events, even if the only video shown is from the station owners. And in any case one can never look to TV for
any kind of context or depth or anything anyway, so it is foolish to mention it
on this post. The bottom line is,
though, that concentration hurts sports fans, because sports fans can’t find
out about sports quickly; they have to filter sports properties. Is it any wonder they must go to the
computer. TV shoots itself in the foot.
So we come back to the alleged “sports radio.” Yes, when the FAN590 (or 1430) came on, I
really thought there’d be talk about sports.
At the time, that station didn’t have the Argos or the Leafs, but I think it did have
the Blue Jays. So there was lots of Blue
Jays. But other sports? Nothing.
Zero. Zip. Nada. Gerbil-mouthed American Bob McCown
interviewed Bert Sugar from time to time about the corrupt sport of boxing, a couple
of good ol’ boys had a ½ hr slot somewhere about cars you and me will never
drive turning left at high speeds for a couple hours. But that’s all. No actual sports. There could have been interviews or talk
about, oh, I don’t know, golf, tennis, horse-racing, amateur or Olympic sports,
university sports, jai alai—I don’t know.
I’m a sports fan. I would have
been interested in any of it. Around the
time the FAN first came on, Canada’s
Jonathon Power was perennially ranked as the No. 1 or 2 squash player in the
world. How many Canadians have ever done
that? I’m not a squash player, but I
know it’s an incredibly popular sport—I would have listened to him, or
something about him, with great interest.
But no, we only get to hear about the sports properties owned by the
host network.
An infinitely worse situation obtains in outports such as Calgary, where there is a
four-man (1? ¼?) outfit called the FAN960,
a former country station. 14 hours out
of every 24—get that, 14 hours—(that is, for those of you doing the math, about
60%) it is piped-in utterly irrelevant American crap about Alabama Hoosiers
against San Quentin Triple-threats, or whatever. (And if anyone wants to say, “oh, you’re just
being anti-American, well, I will just ask how many Oklahoma Sounding Dogs
routinely tune in to Calgary Wildheads broadcasts, or how many Calgarians
really, really care about the fate of the New Mexico Hogbenders.) (Another hour goes to aforesaid McCown with
that appealing squinchy gerbil face he makes as he tries to get his shades up
over his nose and beneath his sprayed-on 70s Journey rhythm-guitarist hairdo
way above his 2-buttons-undone cool-and-mellow-like-Manilow, baby, shirt. How his make-up artists get that haze of
unshaven finely drifting snow onto his not-ready-for-TV receding chin each day
preoccupies me more than the show itself.)
So there’s 8 hours of local broadcasting to talk about. . .the Flames
just signed Blake Comeau to a one-year contract!!!!! Take it and ride, boys, take it and
ride. The FAN960’s intrepid team doesn’t
know anything about any sports, and they’ve got to talk about Flames, so that’s
the end of it. Empty talk, and American
talk, 24 hours out of 24. When we
*could* be talking about sports in our own communities, provinces,
country. And I can’t believe that
Canadians wouldn’t be interested in it.
Why wouldn’t I want to hear from Christine Sinclair, or one of the
greatest athletes this country has ever, ever known, like Clara Hughes? Why not?
I am a sports fan. Why wouldn’t I
want to hear about Milos Raonic, who looks like being Canada’s
greatest male tennis player sometime soon?
How come I even had to go hunting all over the web just to find out what
happened to Rebecca Marino, who looked fit to join Milos
as the most exciting male-female pair of tennis players this country has ever
known? Why wouldn’t I want to know about
what it was like for Canadian rugby players down in NZ recently, or our cricket
players, or ethnic sports I don’t even know about (they buy cars and eat wings,
too, I assure you). Anyone who likes
sports, as I do, could fill in infinite blanks here.
But, on sports radio, sports radio such as the FAN960, we
will never, ever get to hear it. Now,
this does raise the issue of exclusivity contracts. When the FAN960 starts getting owned by Rogers, well, then,
obviously, its staff of 2-year tech. college grads has to talk about what dead
Ted has told them to talk about. So they
can’t actually address sports, and in this way, they contribute to the lack of
sporting success in this country, and also help to ensure that Canada becomes a
nation of couch-potato spectators who go to wing nights for Monday Night
Football, like them. The FAN960 helps to
ensure that sports, and sporting success, is less and less a goal on Canada’s
radar. And again, exclusivity; no-one at
the FAN960 can ever criticize the Flames, or he (there are no on-air she’s)
loses his job instantly. Who knows what Rogers’ contract, and the Flames’ contract, is with the
FAN960, but, since they’re certainly not going to fess up with any documents,
it’s fair to say that unfavourable discussion of any Rogers or Flames properties a vast majority
of the time is going to have them pulled right off the air, according to the
contract terms. So we can’t have
sports. We can’t promote them, we can’t
talk about them, we can’t celebrate great athletes, we can’t introduce young
people, or old people, to other sports and great sporting individuals—it’s the
total sports shutdown, as if we all have to be Pat Steinbergs in his parents’
basement playing UFC with a game controller.
Sad.
[Now, let me argue against myself. We know, based on past history, that we can
count on an NHL lockout/labour stoppage on average every five years. This is a fact. In the past, the FAN960 would go with the
Blake Comeaus, the Flames 3rd-rounder playing for the Brussels
Squirrels, etc., for the whole afternoon.
This time, it’s different.
Despite the fact that *Rogers
does not even own* Calgary Stampeders rights, the FAN960 has, actually, given a
bit more coverage to the CFL. Now that
the FAN960 is owned by Rogers,
it *has* to cover some baseball, and this is, from a listener’s standpoint,
really funny. Just about anywhere across
the country, you can/could follow baseball, but never in Calgary.
The FAN960’s 2-man crew was always smirky and smarmy and dismissive and
jocular about a sport that they never knew anything about but then, uh, uh, oh,
new boss, new owner, looks like we gotta know about baseball. Hilarious to hear the FAN960 suddenly not
hate baseball and stop joking about it; sadder still to think that Rogers is such a bloated
and moribund top-heavy organization that it couldn’t even find anyone who knew
anything about or liked baseball enough to staff the stations it suddenly took
over. Call in Nikita Kruschev as a
manager. But I forget--no problem;
there’s always that piped-in Corndogs drama.
Draws me in every time. I done
hear tell they’re 14th in the pork-10 conference. This isn’t just alien to me. It is alien to pretty much everyone in the
civilized world. If you want to think
that affiliation with the North-central donegone Doogies marks you out as a
sophisticated person, get, as Elliotte Friedman would eloquently say, a f**************************ing
plane ticket to anywhere in the world.
Sorry Elliotte I ran out of ***s.]
Am I sounding too Elliotte Friedman about his contractors here? Surely not.
Elliotte dropped 11 f-bombs, and on this entire blog, you will not
encounter even the mildest of obscenities that you can hear on the FAN every
day. And despite what I say/do re-admit
below, the government has advanced more funding for amateur sport, and I
support this. Politics is priorities,
and, despite how difficult it is to allot tax dollars, I support greater
funding for amateur sport. If the
government gave to billionaire Daryl Katz what it gave to impoverished
athletes, we’d beat China
by a 100 medals. Actually, someone
should start that chart-o-meter—what we give billionaire Daryl Katz, vs. what
we give our amateur athletes….]
The point is, we *could* use this lockout to highlight other
sports, and get people interested in sports and following them and making us a
more healthy nation. But no, we’d rather
talk about the lockout. In the Glib ‘n Stale a couple weeks ago,
Lawrence Martin suggested that we *could* take more of an interest in amateur
sports (http://m.theglobeandmail.com/commentary/amateur-yes-but-well-worth-watching/article4490594/?service=mobile). I suppose the mere phrase “amateur sports”
sounds like cancer, but it sure isn’t, if you’re an actual sports fan and are
interested in sports.
No, I’m not Pollyanna about this; I realize any athlete
needs sponsorship and cash—look no further than Lance Armstrong for that, the
purest example of the purest athlete who was the purest crook in the history of
his sport. I’d listen to any great
athlete, but I don’t need to know that Dirk Lancestrong signed with the BB
affiliate of the Hometown Weasels of the WCWLHL. What about talking to great athletes from
around the world, to find out what makes them great? Beats the hell out of Mikael Backlund signs a
one-year contract any day. (But then, I
forgot, I am a sports fan. And I
actually engage in sports. Silly me.)
Also, I anticipate those people who say, well, look, we’re a
hockey country, so that’s what we do.
No. No. That isn’t the legacy of Bobbie Rosenfeld or
Tom Longboat or Fergie Jenkins. Not at
all. Canada WAS a great sporting
country. We ARE not just hockey. Maybe Stephen Harper wants you to believe
that, and you buy in because you are weak, but Canada is a strong sporting country
that never had to rely on hockey as the only thing that made it relevant in
sporting terms. Sure, in other countries they have their key sports. In Australia, they love Aussie
rules. But they’re also great at rugby
and swimming and tennis and so on. Look
at how the Netherlands
perform in just about anything. Take Slovenia, and
how they compete in water events and ski events _and_ World Cup soccer, for
crying out loud. The entire population
of Slovenia is almost half
of the greater Toronto
area, but they made the World Cup and did well.
Comparatively, this would be like me and ten of my buddies going to play
against Germany. Think about it. Other countries can do great things, so why
can’t we, and where is our media, and, through their support of media cartels,
our government?
Lastly, let’s remember where any coverage of any Canadian
sport ever came from—it came from a public broadcaster that would cover things
like track and field. The government is
doing everything it can to ensure that there are only one or two media cartels
in the entire country—meaning that those cartels will only cover the sports
properties they own the rights to. In
other words, your government is, despite waving the flag with your tax dollars
on tv commercials on said networks, doing everything it can to shut down
exposure for great amateur athletes, and to prevent exposure to great athletes
from around the world that could inspire Canada to be a greater, healthier,
more sporting nation; the government works hand-in-glove with private networks
to ensure greater and greater concentrations of media power that lead to. . .
more and more Pat Steinbergs, and fewer and fewer and fewer Clara Hughes’. Say I’m Pat Steinberg sitting on a couch, and
I’ve got a daughter, but I’ve got my gameboy and my cheesies and I know I’ve
got to go to work on Monday, and my
daughter looks up at me and says “daddy, how come you don’t like
kayaking”? Pat’s got one answer. “Because nobody, little one, wants to hear
about kayaking. It’s bedtime now,
honey.” He told his daughter, and an
unflattering number of people he has never even imagined, a lie. But it made the cheesies go down good. And Pat wouldn’t work again, so he thinks, if
he tried to talk about Adam van Koeverden.
Flames told him he couldn’t. It
satisfies Pat to think that, well, in his way, he has helped to ensure that his
daughter, too, would be a big cheesie-eater, just like him, never knowing
anything about sports or participating in it, but rather just enjoying the cut
and thrust of really important things like “contract talks” and “lockouts.”
We should take greater interest in sports, and our media are
letting us down incredibly, and our government will only exacerbate the
situation by supporting media concentration.
The government *has* provided more funding for amateur sports than in
the past. Now our media has to get on
board by showing us fewer corndogs and more treesappers. Do we not want to know anything about our
athletes, or those we have to compete against across the world? I’m Canadian; I’m a citizen of the world; I’m
game.
zr